Hello! I am Sheena Lu
A graphic designer
Sheena的作品集網站
DAKOTA Wine Design
酒标酒的包装设计
这是一个与企业合作的项目，这次是与TBWA广告公司合作一个澳洲酒庄酒标酒盒设计，客人要求是希望酒标是关于字体设计的酒标。
This is a design project, we cooperate with TBWA, the aim of this project is to design a wine label and wine packaging for a vineyard from Australia, the requirement of design is to design a wine label which is base on the typographic.
来自客人对于酒标和酒盒的设计要求，是希望我们根据该品牌的背景故事找出灵感，我的主题是“不完美”，为什么会用这个为一个key word来做设计主题，因为故事的背景是说二战被日本军队追杀的澳洲飞行军，在其中还发现了价值不菲的钻石，但是因为属于政府的所以必须全数归还政府，当中还是遗失了少数的钻石，但是很不幸主角在被解救当中丧生。
According to the requirement from the client, I try to found out the inspiration from the story, so my topic is about imperfection, why I used this keyword as the theme, because the background of the story is that the Australian Flying Army, which was hunted down by the Japanese army in World War II, also found valuable diamonds in it, but because it belongs to the government, it must return all the diamonds to the government, which still lost a small number of diamonds, but unfortunately the protagonist died in the rescue.
At first, I wanted to make a wine label with incomplete diamond shape, but I found that the design on font could not be achieved. In terms of overall aesthetics, it was not very ideal. So I changed the design direction. Using the brand of DAKOTA, I first chose font to present the theme of imperfection in font.
Design Developing
刚开始想用不完整的钻石的形状来做一个酒标，但是发现无法达到字体上的设计，在整体美观上，并不是很理想，所以我改变了一个设计方向，利用DAKOTA这个品牌，先是选择字体，在用字体来呈现不完美这个主题
First Version of Packaging
在一开始想要用木头材质做去做红酒盒的包装，但是客户这边的反馈是太古典，他们希望的是呈现是简单的工艺。
In the beginning, I wanted to use wood material to make the packaging of red wine boxes, but the feedback from customers is too classical. What they want is to present a simple process.
Final Version of Packaging
最后改变了材质使用亚克力印刷，重新把字体做了设计，采用这样的设计，是可以让消费者一览里面的酒的讯息
Finally, the material was changed to use acrylic with printing, and the font was redesigned. With this design, consumers can see the information of wine in a glance.
